Welcome to Diamond Boutique

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About Us

Diamond Boutique

Proud Members of the American Gem Society™

As a family owned and operated business, Diamond Boutique has served the San Diego community for nearly 30 years. As members of the American Gem Society™, Diamond Boutique is amongst the nation’s top 5% of all jewelers, designers, and appraisers. Members of AGS are held to the highest code of ethics and are dedicated to consumer protection with our superior gemological skills and knowledge.

Diamond Boutique was established in 1984 through the determination and perseverance of Nasser and Mali Digius. In October of 2007, we completed construction on our brand new location in the coastal community of Del Mar, California. Our goal was, and still is, to provide the San Diego community with exquisite custom-designed jewelry accompanied with unparalleled customer service. We strive for this ideal on a daily basis and believe it is the primary reason why Diamond Boutique has such a loyal, dedicated client base. We hope to continue this tradition online with our e-Commerce website. The faithfulness and trust of our customers is due to three (3) core elements that drive our business: customer service, education and professional integrity.

Diamond Boutique has established a valuable reputation in San Diego not only due to the services we offer but also the way in which we offer those services. Our esteemed reputation is based primarily on the fact that we offer a warm, welcoming shopping environment that draws our clients in to our circle of family and friends. The satisfaction of our customers means everything to us in our business. Therefore, whether our customers seek custom designed jewelry or simply the opportunity to browse and sip a soothing cup of tea, we aim to make their experience an enjoyable and memorable one.

Part and parcel of providing the highest level of customer service possible is educating our clients about the jewelry they are purchasing. Diamond Boutique takes great pride in the fact that we have an educated and skilled sales staff. Our specialized staff includes G.I.A. graduate gemologists who strive to provide our customers with exceptional fine jewelry backed by knowledge and education about their new piece.

Throughout Diamond Boutique’s history, our presence and participation in local philanthropic organizations has increased exponentially each year. By way of example, Diamond Boutique donates to such causes as the American Heart Association, Childhelp, Dress for Success, local high school and elementary schools, Rady Children’s Hospital, Make-A-Wish Foundation and many other worthy organizations. For all donation requests and guidelines please click here.

Through its long-standing reputation within the San Diego business community, Diamond Boutique has also established a number of alliances with other businesses to provide our customers with a higher level of service, including, but not limited to Jewelers Mutual. With respect to Diamond Boutique’s involvement in the jewelry industry, we are members of Jewelers of America, the Jeweler’s Vigilance Committee, GIA Alumni Association, California Jewelers Association and American Gem Society.

Diamond Boutique is a Member of the prestigious American Gem Society™

What is the American Gem Society™?

The American Gem Society™ (AGS) was established by early pioneers in the jewelry industry over 70 years ago. The American Gem Society is a not-for-profit trade association of fine jewelers, designers and appraisers in North America. AGS members are dedicated to consumer protection, ethical business practices, and the development of superior gemological skills and knowledge.

Today the American Gem Society™ is comprised of nearly 3,500 jewelers, retailers, suppliers, individual titleholders: Registered Jewelers, Certified Gemologists®, and Certified Gemologist Appraisers, and Independent Certified Appraisers – the elite of the jewelry industry.

The Most Knowledgeable Professionals in the Industry

In order to become a member of the American Gem Society™, Diamond Boutique first had to meet the following stringent criteria:

American Gem Society™ members must:

  • Have an exceptionally high level of gemological knowledge. This includes successfully completing prescribed courses and classes in diamonds and colored gemstones
  • Posses a reputation for unquestioned integrity and must conduct business to enhance the confidence of the public.
  • Demonstrate sincere interest in ethical business practices and exemplify this belief.
  • Be a retail jewelry or independent appraisal business that has been established for at least two years with demonstrated financial stability.
  • Certify all titleholders each year.

The Highest Code of Ethics in the industry

Unfortunately, many jewelers do not have the credentials and training to make your jewelry buying experience a memorable one. There is only one secret to buying jewelry: buy from a reputable, experienced, respected and credentialed jewelry professional who is a member of the American Gem Society™, such as Diamond Boutique.

You will have peace of mind knowing that as American Gem Society™ titleholders, we are educated, tested and reaccredited annually. We have the equipment on site to help you understand all the factors that determine a gem’s value. And, most importantly, we are committed to promoting the highest ethical standards in order to give you confidence and satisfaction.

When you put your trust in a member of the American Gem Society™ like Diamond Boutique, rest assured that you are working with a consummate professional who adheres to the highest standards of the jewelry industry.

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